Emmy nominated and noted entrepreneur + creative executive Rob Profusek’s eclectic career charts a diverse professional path encompassing roles and projects across multiple industries in the entertainment and lifestyle space, integrating people and products into the convergence of storytelling, technology, digital media, and entrepreneurship.
Profusek recently served as GM and Chief Creative Officer of Bellrock Brands, a market-leader in THC and CBD products, where he curated the brand’s creative marketing strategy and operational execution through their complex merger and subsequent IPO. This role included oversight of the company’s communications, including an expansive slate of digital/social content and engagement, and acquisition and management of innovative entertainment partnerships with brands and IP ranging from adult-use confections and beverages to tinctures, transdermal patches and pet-focused balms.
To combine his marketing/branding experience with a passion for unique creative content, in 2011 Profusek founded Digital Harvest Media (DHM), a cutting-edge development stage digital incubator. Digital Harvest partners with creative entrepreneurs seeking to engage audiences through exceptional entertainment concepts. DHM’s slate of projects features a diverse collection of innovative content in various states of development, production and distribution, including recent films KUSAMA: INFINITY (Magnolia, Sundance ’19), QUEEN OF NEW YORK (post-production) and POWER & INFLUENCE: THE AMERICAN FRATERNITY (development) in addition to an innovative digital health series for Self Magazine/Condè Nast Entertainment. DHM has also made investments in Omaze, Epic Games, All Star Games, DailyPay and Mission Barns as well as providing strategic consulting services to various investment funds as well as consumer and media brands.
Previously, Profusek was the Director of Business Development & Corporate Strategy and separately Executive Producer of live and video + alternative programming for Condè Nast Entertainment (CNE). Here, he focused on various company-wide business transactions and content deals including digital-video, live-streaming and new media formats. Additionally, Profusek served as Executive Producer for brands as diverse as Teen Vogue, Bon Appétit and GQ. While at CNE, his work was recognized by the Emmys, ASME, Tellys, Webbys, Streamys, James Beard Foundation and New York Festival.
From 2007-2013 he was the Founder and Executive Producer of Toy Closet Films and was responsible for producing eight feature films, two television pilots, three web-series, 65 branded collaborations, 20 shorts and a mobile app. Toy Closet’s content was recognized by the Student Academy Awards, Sundance, Berlin, MoMA, SXSW, Comic-Con and Tribeca and was distributed broadly by HBO, Showtime, Focus Features, Magnolia, Amazon, Netflix and iTunes. Further, from 2011-2012 Profusek was a Programming Consultant for YouTube.
After receiving a BA with distinction from Cornell University, Profusek started his career as a financial analyst at Lazard Frères. Pursuing his passion for entertainment, he then worked as an Associate Producer at Kaleidoscope Productions and for Oscar winning producer/director Lee Daniels.
Profusek earned his MBA from Columbia Business School. He is a member of the National Academy of Television Arts and Sciences and the Producers Guild of America. Also, he is an officer and board member of a local NYC non-profit and is the President of his residential co-op board. Profusek is based in New York City where he lives with his husband Tom and their Bernese Mountain Dog, Montana.
Hulu, CNE, Style.com/Vogue